Illustrative model
Project Northstar
A driver-led operating model that connects cohorts, retention and contribution margin to reinvestment and free cash flow.
- Model type
- Operating and valuation model
- Forecast scope
- 2024A–2029E
- Version
- 1.0
- Last updated
Illustrative case. No workbook is available.
Model structure
The sequence below traces each model from its assumptions to its principal outputs.
- Assumptions
- Cohort and retention build
- Revenue build
- Operating model
- Cash flow conversion
- Valuation